If you have spent any time on TikTok or Instagram in the past few years, chances are Gabi Moura has crossed your feed at least once. The Brazilian model and content creator has gone from posting dance videos in Rio de Janeiro to walking the Victoria’s Secret runway and appearing in the Sports Illustrated Swimsuit Issue. Her story is one of the more compelling glow ups in the current influencer and modeling world, and it is worth understanding both how she got here and what she is doing now.
This guide brings together her background, career timeline, brand partnerships, and personal details in one place, something that is surprisingly hard to find in a single source. Whether you are a longtime follower or just discovering Gabi Moura for the first time, you will find a clear and complete picture below.
Who Is Gabi Moura
Gabi Moura, born Gabriela Moura, is a Brazilian model and content creator based in the United States. She was born on June 18, 2004, in Niterói, a city located across the bay from Rio de Janeiro. Today she is recognized as one of the fastest rising names in fashion and social media, with a combined following in the tens of millions across platforms.
What sets her apart from many influencers who transition into modeling is the speed of her rise. Within just a few years she moved from posting casual videos to appearing in two of the most recognizable fashion properties in the world: the Victoria’s Secret Fashion Show and the Sports Illustrated Swimsuit Issue.
A Quick Snapshot
Here is a brief overview before we go deeper into her story:
- Full name: Gabriela Moura
- Known as: Gabi Moura
- Born: June 18, 2004, in Niterói, Rio de Janeiro, Brazil
- Profession: Model and content creator
- Known for: TikTok content, 2025 Victoria’s Secret Fashion Show, 2026 SI Swimsuit rookie feature
- Based in: United States
Early Life and Move to the United States
Gabi Moura grew up in Niterói, where she describes her childhood as close to her family despite her parents divorcing when she was young. She has spoken about staying close with both parents and considers herself a de facto only child.
Modeling was part of her life from an early age, but the international side of her career only began to take shape once she decided to leave Brazil. At 17 years old, she made the decision to move to the United States to pursue modeling on a bigger stage. It was a bold move for a teenager, especially since English was not yet a language she spoke fluently at the time.
She has been candid about how difficult that adjustment was. Learning a new language while trying to build a career in a competitive industry is no small task, and her willingness to talk about that struggle has made her relatable to a younger audience going through their own transitions.
How Gabi Moura Built Her Social Media Following
Before the runway shows and magazine features, Gabi Moura’s foundation was built entirely on social media. She started posting on TikTok with simple dance videos, the kind of content that many creators start with but few turn into a lasting career.
Her English speaking audience began growing around 2021, even though she was still learning the language herself. That authenticity, posting content while visibly figuring things out in real time, seems to have resonated with viewers rather than working against her.
By 2024, she had crossed 10 million followers on TikTok. As of 2026, her numbers sit at roughly 12 million on TikTok and around 3 million on Instagram, giving her a combined audience well into the millions across platforms. Her content today spans fashion, beauty, and lifestyle, a mix that keeps her feed varied while staying consistent with her personal brand.
Career Rise: From TikTok to the Runway
Gabi Moura’s career did not happen overnight, even if it might look that way from the outside. Her follower growth between 2022 and 2024 laid the groundwork that eventually caught the attention of major fashion brands.
What makes her trajectory interesting is the order of events. Rather than starting with traditional modeling and later building a social following, she did the reverse. Her online audience became the launchpad that opened doors in an industry that increasingly values built in reach alongside a strong look and presence.
This approach reflects a broader shift in modeling and fashion. Brands and casting teams now weigh social media influence alongside traditional modeling credentials, and Gabi Moura is one of the clearer examples of that shift working in someone’s favor.
The Victoria’s Secret Fashion Show Debut
One of the defining moments of Gabi Moura’s career came in 2025, when she made her runway debut at the Victoria’s Secret Fashion Show. The show itself had recently been revived and reworked, with the brand intentionally bringing in influencers alongside traditional models as part of its refreshed lineup.
For Gabi Moura, this was more than a career milestone. She has cited Adriana Lima as her idol and has spoken about how walking in the same show Lima once dominated felt like a dream coming true. That personal connection to the brand’s history gave her debut extra weight among fans who followed her journey.
Her Fashion Show appearance also brought a moment of public scrutiny. During Kentucky Derby season, she faced criticism online over an outfit some viewed as inappropriate. She addressed the comments directly, pointing out that the reaction seemed tied to her figure rather than the dress itself, and received support from fellow influencers including Alix Earle and Olivia Dunne, as well as her boyfriend at the time.
Handling public criticism gracefully while staying visible is not easy, and it is part of what has kept her relevant beyond a single viral moment.
Gabi Moura and the Sports Illustrated Swimsuit Issue
In 2026, Gabi Moura added another major credit to her career by joining Sports Illustrated Swimsuit as a rookie. She traveled to Fort Myers, Florida, for her debut shoot, photographed by Katherine Goguen alongside other models including Katie Austin, Christen Goff, Jasmine Sanders, and Ellie Thumann.
The shoot took place across several scenic Florida locations, including a sailing tour off Fort Myers Beach and South Seas Resort on Captiva Island. Her SI Swimsuit debut coincided closely with her birthday, adding a personal milestone to a professional one.
Following the initial shoot, she reunited with the magazine later in the year in Miami during Swim Week, continuing her relationship with the publication beyond a single feature. For a magazine that has long served as a benchmark in the swimwear and modeling world, a rookie year followed by continued coverage signals genuine staying power rather than a one time appearance.
Brand Deals and Partnerships
Beyond runway shows and magazine features, Gabi Moura has built a steady roster of brand partnerships that reflect her crossover appeal between social media and traditional fashion.
Her confirmed collaborations include:
- Victoria’s Secret and PINK, following her 2025 runway debut and continued brand relationship
- Neutrogena, aligning with her beauty and skincare content
- YSL, tied to her fashion and luxury positioning
- L’Oreal, another beauty focused partnership
- Meta, reflecting her influence as a content creator across platforms
This mix of beauty, fashion, and tech partnerships shows that brands see her as more than just a face for swimwear campaigns. Her ability to speak authentically to a younger, digitally native audience makes her valuable across categories, not just within modeling specific deals.
Why Her Brand Deals Matter
For anyone following the creator economy, Gabi Moura’s partnerships are a useful case study. She represents a growing category of talent that bridges traditional advertising and organic social content, often delivering both a polished campaign image and a relatable, day to day presence that keeps audiences engaged between big brand moments.
Personal Life and Relationship
Gabi Moura has been open about parts of her personal life, particularly her relationship with fellow content creator Josh Richards, who frequently appears in her TikTok content. The two have supported each other publicly, including during moments of online criticism.
She has also spoken about her love for her home country, describing Niterói as her happy place and mentioning simple pleasures like relaxing at the beach with açaí and friends whenever she visits. Despite building her career in the United States, she maintains a clear connection to her Brazilian roots, something that came through during the 2026 FIFA World Cup when she publicly supported the Brazilian national team.
Fast Facts About Gabi Moura
For readers who want the quick highlights, here is a condensed list of details about her life outside of work:
- She grew up dancing and took dance classes for five years.
- She grew up playing video games with her father, favoring horror and zombie themed titles.
- She dislikes spicy food, joking that even pepperoni pizza can be too much for her.
- Her favorite movie genres are thrillers and lighthearted romantic comedies.
- As a teenager, she wrote stories on Wattpad imagining a future life in Los Angeles, long before that dream became reality.
These details round out the public image of a model and creator whose career milestones are impressive, but whose personality is what has kept a loyal audience engaged for years.
Conclusion
Gabi Moura’s story is a clear example of how modern modeling careers are built. She started with nothing more than a phone, a following on TikTok, and the willingness to move to a new country at 17 without speaking the language fluently. From there, consistent content, genuine personality, and a bit of timing helped her land a spot on the Victoria’s Secret runway and a rookie feature in the Sports Illustrated Swimsuit Issue, all while picking up brand partnerships with major names like L’Oreal, YSL, and Neutrogena.
What makes her worth following is not just the résumé, though. It is the way she has handled both the wins and the criticism publicly, staying connected to her Brazilian roots while building an entirely new life and career abroad. Whether you found her through a viral TikTok, a swimsuit spread, or this article, Gabi Moura is a name that is likely to keep showing up in fashion and entertainment news for years to come.
Frequently Asked Questions
How old is Gabi Moura?
Gabi Moura was born on June 18, 2004, which makes her 22 years old as of 2026.
Where is Gabi Moura from?
She was born and raised in Niterói, a city in the state of Rio de Janeiro, Brazil, before moving to the United States at 17 to pursue modeling.
Is Gabi Moura still with Josh Richards?
The two have been publicly linked and frequently appear together in her content, with Josh Richards known for supporting her during moments of public attention.
How many followers does Gabi Moura have?
As of 2026, she has approximately 12 million followers on TikTok and around 3 million on Instagram, giving her a combined audience of roughly 15 million across platforms.
What brands has Gabi Moura worked with?
She has partnered with Victoria’s Secret, PINK, Neutrogena, YSL, L’Oreal, and Meta, spanning fashion, beauty, and technology categories.
